Jag Couture London – New York is the trading name of Jag Couture Limited and is our international storefront at jagcouture.com. Aura Élan (jagcouture.co.uk) is our UK storefront, run by the same company. Both stores offer the same curated designer edit, selected to the same standards, so you can shop at whichever suits you. Each store has its own basket, customer account and order history.
At Jag Couture London – New York, we curate a selection of designer fashion, beauty, and accessories for customers who want quality and style without compromise. We’re a London-based company, and every order is personally overseen by our own team from checkout through delivery, with products shipped to you from our warehouses in Italy.
Every item we sell is 100% authentic, sourced directly from the designer brands or their authorised distributors — never from grey-market resellers. Each piece arrives in its original designer packaging, with authenticity documentation where the brand provides it, and every order is covered by our customer protection policy: if you ever have a concern about an item’s authenticity, contact our team and we’ll make it right.
Jag Couture London – New York is a designer fashion and beauty retailer based in Stratford, London, United Kingdom.
Incorporated on 23 August 2021, Jag Couture Limited (trading as Jag Couture London – New York) has grown from a small London startup into a curated destination for designer fashion and beauty across multiple international markets.




We are registered as Data Controllers with the ICO (registration ZB229520).
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