A cleansing shampoo that helps keep hair soft and smooth while maintaining the moisture of the hair. Keeps strands soft and helps reduce frizz for up to 72 hours. Directions for use: Apply to wet hair, massage in and rinse thoroughly. Each Alterna Caviar product contains sustainable caviar extract derived from France. 100% free from parabens, sulphates and synthetic dyes. Alterna products contain exquisite, effective ingredients to restore hydration, strength, vibrancy and elasticity for youthful looking hair.