Its gentle, low-abrasion formula is gentle on gums and young teeth, while the strawberry flavor makes brushing more appealing. It helps eliminate plaque and remineralize tooth enamel, promoting good oral hygiene for children’s first permanent teeth.  GUM JUNIOR Toothpaste is perfectly adapted for children aged 6 and over. Tailored to the specific requirements of new permanent teeth, the gentle formula contains a combination of fluoride (the maximum level of 1450 ppm for advanced cavity protection) and isomalt to increase enamel remineralization for stronger new permanent teeth.At the same time, it is less abrasive than adult toothpaste, to protect still soft enamel and it’s made from 98%  ingredients of natural origin.